The vendors of the ONCE have begun to wear identification vests with reflective tapes as distributors of hope and luck in every corner of Spain. This element of uniformity, an old aspiration of the ONCE, now takes the form so that society can distinguish the 20,000 selling agents of the Organization.
These vests have as objectives the correct uniformity of the sales team; it's simple identification by the clientele and the general public, distinguishing them from other groups and, in particular, from possible illegal gambling agents; as well as the extension of brand image and the principles and values of the ONCE Social Group, as is already the case with the kiosks of the Organization's gaming products, in the process of reform and improvement.
These garments have been provided with a series of reflective materials and characteristics that also contributes to facilitate the exhibition and sale of gaming products that the vendors carry, as well as to facilitate the task.
During the next months, the streets and squares of all the cities and towns will see the green and yellow colors of the ONCE in the reflective vests of those who, day by day, spread illusion and receive the solidarity of the whole society.
In Castile and Leon, a total of 744 vendors will carry the new clothing.
