The Municipal Youth Council of Challis has chosen to focus on humor for its road safety campaign. And to encourage cyclists to wear a yellow safety vest, they made an unusual video!
The slogan could appear in a sketch of the Knights of File, but it is actually out of the imagination of the elected Municipal Council of Youth in the city of Challis. As part of their work on road safety, they decided to conduct a prevention campaign on the risks associated with bicycle travel. Starting from the observation that the wearing of the yellow vest is often considered "nerdy", they decided to play the card of humor, by making a video around a message as simple as effective: the yellow vest, it is in fashion! After having built their screenplay, they shot their clip in one day, calling on Milo, a hollandaise teenager passionate about theater. And the result is, to say the least, striking...
The campaign also comes in the form of posters, on which we find sporting hollandaise: the motocross rider Thierry Bathes, the basketball player Antoine Audit, or the professional cyclist Arnold Jenison who has always dreamed of wearing ... the yellow jersey!
